About Iris

Iris is a contemporary Mid to High women’s denim company that specializes in quality, designs, product longevity and vast integrity. As a women-owned and women-led business, we want to ensure that you receive the best jeans that are for every woman in every way. Our price ranges from $175-$300 because we use sustainably sourced fabrics, low impact production, an elevated, redefined aesthetic, and a fit-first design. We chose the name Iris because we see each woman as their own unique flower, with one of a kind shapes and hue. Iris denim jeans are meant to enhance your petals: personality, comfort and style. The target demographic that we have for our brand is Gen Z, Gen X, and millennials. With our target demographic also being college educated women.